TikTok, Promofix host workshop for creative, media agencies in Lebanon

TikTok and Promofix, its official sales partner in Lebanon, in partnership with Beirut Digital District (BDD), hosted a one-day workshop in Beirut, Lebanon, designed to equip businesses and creative agencies with the knowledge and tools required to drive tangible results on TikTok. The event brought together marketing leaders, media agencies, businesses and government stakeholders for an immersive programme, which included a deep dive into TikTok’s latest product offerings, including its Symphony suite of AI-powered creative tools, hands-on creative enablement sessions, and tailored breakout consultations with TikTok product experts. Imad Jomaa, Founder and President of JGroup, and the visionary leader behind Promofix, said, “Our collaboration with TikTok marks a pivotal step in Promofix’s mission to accelerate Lebanon’s digital advancement.” “Together with TikTok, we are building a dynamic ecosystem where businesses can thrive by combining global expertise with local excellence, underpinned by creative media, commerce and strategic collaboration,” Jomaa added.