JGroup explores future of media & advertising in AI era at Web Summit Qatar 2025

JGroup has been committed to making a significant impact on the future of the industry by leveraging AI for creativity, efficiency and moral media practices as the region reinforces its position as a leading hub for technological innovations. The progressive potential of emerging technologies has been revolutionising the media and advertising landscape, from automated campaign management and advanced audience targeting to hyper-personalised content distribution and predictive consumer analytics. During the summit, JGroup has been offering vital insights on the potential of AI-driven solutions in improving digital storytelling, optimising ad placements and boosting brand engagement. Imad Jomaa, Founder and CEO of JGroup, stated: “It’s no secret that AI is revolutionising the advertising industry by reshaping ways marketers work and driving unprecedented growth. AI is at the core of the rapidly evolving media and advertising landscape in the Middle East region. It is more than simply a tool for automation; it fosters innovation, productivity and meaningful connections between audiences and brands. Being a leading player in this industry, we are committed to advancing this discussion and ensuring that it is used ethically while realising its full potential for audience engagement, narrative and market intelligence. Its ability to mimic human thinking, recognise patterns and make predictions has made it an integral part of our daily lives and business operations.”